Popular Dog Magazines (and Other Venues) Send the Wrong Message By Publishing Photos of Dogs Without Collars

Stop in at a pet supply store and have a look at the magazines on the rack.  I did. I took some pictures of what I saw (see below).

Magazine after magazine, both on the cover and on the interior pages  show pictures of dogs without collars.   This also holds true when you browse the web for animal welfare organizations, large and small; and websites for pet businesses like vet clinics. The picture on the lower right hand corner is a website ad for a vet clinic.



Visible identification is one of the easiest ways to make sure more lost dogs get home safely.  An estimated 40 to 60 percent of animals in shelters are lost pets. Getting more lost pets home frees up space for needier animals.

Microchips are great, but a microchipped animal may be found and perceived to be “stray” and unowned by the finder.  The dog may be kept or rehomed by the finder and may live his/her entire life without being scanned for a microchip. Veterinarians and shelters in most states are not legally obligated to scan an animal for a microchip (although most shelters do).

People emulate what they see. If they are continually bombarded by images of dogs without collars, that becomes the norm and is perceived to be acceptable.

How can we (the animal welfare organizations, pet businesses, veterinarians and media outlets)  help change that perception?  By making sure that every picture we use in our advertising, Facebook posts and on our websites depicts a dog wearing a collar with visible identification. (like the one below).  Thank you! Together we can make a difference.





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How Are We Doing? Year to Date September 2016


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Crying Wolf is a Bad Idea if Your Dog is Missing



We have seen some internet advice that suggests owners should create a sense of urgency about their missing dog by including a statement on the flyer that says the dog needs medicine for a serious medical condition (whether it is true or not). In our experience, this is very bad advice because:

1. If your search extends for weeks or months, people will dismiss your flyers and ads, and take down your posters, because they will assume that your dog has died without his medicine. They may not call you with possible sightings because they will think that it can’t possibly be your dog.

2. Anything that creates a sense of urgency and encourages people to chase your dog will prolong your search by causing your dog to leave the flyered area. Chased dogs will become nocturnal, thereby reducing sightings. Also, pressuring your dog can cause him to stay in a heightened sense of anxiety and he may bolt into the path of a car or a train.

We have had MANY successful reunions of dogs who the owner felt would perish without their medicine. Dogs are incredibly resilient and resourceful. Please don’t cry wolf. Your dog is depending on you to bring him safely home.

Lost Dogs of Wisconsin partners with HelpingLostPets.com to get more pets home. If you would like to receive alerts for missing/found pets listed in your neighborhood, you can join for FREE:

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We Were Pleased To Meet You, Mimi!



Most of our volunteer work is done via email, telephone and text. We seldom get to meet the owners and dogs that we help. So we were thrilled yesterday when Stephanie and her dog, Mimi, stopped by our booth at Fromm Petfest to introduce themselves. Mimi was missing for five months! Pictured above is Stephanie, Mimi, and our LDOW caseworker in Milwaukee County, Linda M.

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How Are We Doing? Year to Date August 2016

August 2016 stats LDOW

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Check Nearby Farms for Your Missing Dog

farm dogScared lost dogs will often gravitate to a farm where there is a reliable food source like outdoor cat food or spilled grain. Farms provide a multitude of hiding places. Lost dogs will hide in sheds, old barns or under old farm machinery and creep out at dusk and dawn to eat. If the dog isn’t bothering livestock, farmers may let the dogs hang around indefinitely. But they may not proactively look for an owner because they assume that the dog was “dumped” off at their farm.

Therefore it is VERY important to flyer every farm in at least a 10 mile radius of where your dog went missing. Talk to the land owners and put a flyer in their hands. Ask them if they have seen your dog hanging around or passing through. Expand the radius to 20 miles or more if you don’t get a sighting. Never Give Up! Lost dogs are safely recovered weeks, months and even years after they have gone missing. Your dog is relying on YOU to bring him safely home.

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How Are We Doing? Year To Date July 2016

LDOW YTD July 2016

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Did Your Dog Get Scared By Fireworks? Don’t Panic!

If your dog went missing from the fireworks last night – don’t panic. Immediately put out your dog’s favorite blanket, some food and water, and something that smells like you (a dirty sock or pillowcase). Then file a report with us from this link: https://lostdogsofwisconsin.org/report/lost-dog-report/ .

Our volunteer flyermakers will make a flyer for you to print and share. We will also post it on our Facebook page (60,000 fans) and send it out on our Twitter feed. Tell EVERYONE – to not call or chase or whistle to your dog. Let him relax and he may very likely come home on his own when it is quiet. Do NOT let people congregate in your yard or driveway. Your dog is frightened and will stay in hiding until everything calms down.


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How Are We Doing? Year to Date June 2016

June 2016.jpg

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Fireworks and Reuniting Lost Dogs with Their Families


ASPCA Fireworks cover.pngIn preparation for July 4, experts from Lost Dogs Illinois and Lost Dogs of Wisconsin will give you practical advice to offer support, resources, and tips to worried families searching for their lost dogs. Teaching people how to find their lost pets and avoid common mistakes can avoid heartbreak for many people and animals.

Click here for the webinar…..http://www.aspcapro.org/webinar/2014-06-18/fireworks-rto

LDOA partners with HelpingLostPets.com to get more pets home. If you would like to receive alerts for missing/found pets listed in your neighborhood, you can join for FREE:


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